Aromatic Tea Cards: Build the Fragrance Collection Like a Tea Menu

Until 5 people smell 5 teas, the term “tea fragrance” appears very specific.
Fresh green leaves are one's imagination. One imagines warm black tea. Somebody else wants the creamy milk tea, the floral white tea or the roasted oolong.

It is this variety that makes a good product collection of Aromatic Tea Cards.
The smarter strategy for tea companies, tea stores, lifestyle outlets and private-label buyers is NOT to develop a single tea fragrance.
Construct an olfactory menu, just like a tea menu.

The character of the tea, not the color, is what you should start with.

Green tea is more than the green SKU!
Just because a tea is white it does not mean that it is automatically the pale SKU.
Color can be used to guide consumers, but the fragrance personality should be foremost.
There are currently Red Tea, Green Tea, White Tea, Puer and Oolong fragrance cards available for AromaEase's Tea-Scented Car Fragrance, and a number of tea directions can be found within one consistent visual system.

Give a each fragrance a brief task prior to art work starting.
Fresh.
Soft.
Roasted.
Deep.
Calm.
Warm.
That single word can be more helpful to a designer than yet another photo of tea leaves.

More than just more flavors is what the Collection needs.

If people don't know the reasons behind the existence of five SKUs for tea, it's not going to work.
When green tea, white tea and oolong tea sound like they're the same thing, additional variations only make up for clutter on the shelves and not selection.
One thing that sets tea fragrance aside from many uninote fragrances is this.
Remember, imagine range horizontally.

What does Green Tea have that White Tea doesn't?
Oolong is in between what?
But is Red Tea warm?
Does Puer offer a greater guidance?
The buyer's task is not to look for five nice ‘noses'.
To find 5 smells that makes sense next to each other.

Take out the Logic of a Beverage Menu and read through it.

Product navigation is a concept that tea shops are already familiar with.
Names, colors, illustrations, ingredients and categories are used in the menus to facilitate quick choice.
The same holds true of aromatic fragrance cards.

AromaEase's Cute Hanging Air Freshener Set for Beverage Shops features red tea, green tea, jasmine and citrus aroma directions and the uniquely designed shapes are made to give away to beverage shops.
This indicates a pretty simple rule for branded tea cards:
Avoid making the fragrance card 'disposable goods'.
Have it look like it's from the same menu, counter, cup and brand world.
If the customer can identify the drink then he should be able to identify the fragrance story.

Choose if it's Tea, Mood or Brand Memory.

Not all Aromatic Tea Card require an actual teacup.
In the case of a tea chain, the product can be used to prolong an established tea brand.
Tea can just be a peaceful scenting language for a way of life retailer.
In case of a hotel, the identical white-tea way may sound more subdued and higher quality. The White Tea Door Hanger Fragrance Card is a more subdued door hanger fragrance for the hotel business than a brightly hued drink shop swag bag.
Same fragrance family.
Different job.
For this reason, shape and artwork come after it is clear about the use case.

Tea-inspired doesn't always have to be traditional!

Traditional botanical styling can take place.
There's even space for fun tea culture.
Tea fragrance can be taken to a more modern place with milk tea, fruit tea, modern café drinks, illustrated characters and branded gift concepts. Car air freshener products are part of AromaEase's Tea-Fragrance Car Air Freshener Series, which features tea-inspired fragrance, fun illustrated cards and gift-like presentation.

The question is NOT:
"Do you have tea-shaped enough to look like tea?”
Ask:
Does this match the style of the tea brand, and/or the style of the customer that we're designing for?
This opens up a lot of room to be creative.

Fragile Scent Deserves More Consideration of Product Construction

Tea fragrances tend to be selected as they are more subtle than any other fragrance.
That means that the physical card itself can't be an afterthought.
AromaEase's tea-scented cards are paper–sponge–paper absorbent and the company offers two formats for these cards: vacuum-sealed and retail-packaging.
The bottom line for the buyer is:
Allow the tea smell to be put on the finished card.
Then, again approve it after the finished card has been packaged.
Even a fragrance that thrives as a new lab can will have to hit with the desired quality preserved.

Not all Tea Projects may require one Format

A rectangular botanical card is a good option when fragrance is the driving force.
A character form could be an appropriate type for a drinks promotion.
In the hospitality industry, a door hanger is fitting.
Several teas will be needed for the gift set.
That flexibility comes in handy as AromaEase's Custom Service allows you to customize fragrances, shape, printing, hanging accessories, and packaging, instead of restricting the choice of tea scents to one card.
Avoid asking whose favourite shape it is.
Request that the customer tell you what they are to do with the card.

Inquire about the Range Side by Side.

Do not approve 5 tea fragrances in 5 different meetings!

Put them together.
First get rid of the names.
Take turns sniffing them.
Next enquire if they have a personality that is recognisable.
Then, display the artwork.
Is there anyone who can guess the scent of the card from each card?
It is a more difficult test than all the perfumes smell good.
After all, that's much closer to the choice made by a shopper.

Conclusion

It's not just tea as fragrance with the Aromatic Tea Cards opportunity.
Transforming tea variety to a product architecture.
Green tea has a fresh feel.
White tea can be subdued.
Oolong can be used to give depth.
Red tea can be transported warmer.
Those differences can be apparent before the package is opened by its design, format, packaging and use scenario.

Thus, rather than asking:
“What is the fragrance of the tea to be created?”
Ask:
“What is the role of each tea in the collection?”
When the answer to this question is obvious, then making a range is much simpler.

FAQs

Q1. But what about Aromatic Tea Cards?
They are "tea-scented" paper cards that come in different scents. They can be tailored for vehicles, rooms, retail, hotel and motel, gifts or to promote a brand.

Q2. What kind of tea fragrances can be used?
Depending on the product concept Green Tea, White Tea, Red Tea, Oolong, Puer and blended tea-inspired direction is possible.

Q3. Are there tea fragrance cards available to be customised for any particular brand of tea?
Yes. Artwork, die-cut shape, fragrance profile, hanging accessories and packaging can be created around an existing tea brand or beverage brand.

Q4. Only for tea shops? Can Aromatic Tea Cards be used outside of tea shops?
No, not just tea-inspired scents can be used for automotive fragrance products, hotels, home fragrance, lifestyle retail and gifting.

Q5. If multiple tea fragrances are to be compared should they be tested on their own or in combination?
Yes. Side by side testing helps to identify and understand if each SKU is clearly defined for a purpose, and if fragrances are distinct enough to warrant a collection.