How to Present Scented Tea Cards as a Five-Fragrance Range

Tea is a familiar scent to customers, but a tea name placed on a fragrance card doesn't provide them with exact details about the scent. One person might think of green tea as being fresh, red tea as warm, and oolong as calm. Those expectations may help a customer to decide, but the scent still has to be felt.

The opportunity for a tea brand, or lifestyle retailer, is to make these choices easy to explore. AromaEase's Tea-Scented Paper Car Air Fresheners come in one product family with five scent options: Red Tea, Green Tea, White Tea, Puer and Oolong. The common rectangular shape and the coordinated designs of the two make a beginning for a collection.

Have the Tea Theme Guide the Range

A variation must have a reason for it to be a collection. The five tea names here are familiar points where customers can check out the cards. The products can be displayed together without considering that all the fragrances are the same.

Limit description of each scent to one that actually has been evaluated. While “green tea” can invoke a certain emotion for a consumer, tea can be interpreted in various ways when used in fragrance blends. Do not state that a card is a true representation of the smell of tea unless the actual product is a true representation.

The product page features simple botanical designs throughout the collection. This uniform look is helpful in suggesting that the cards are related. Then, it's a matter of slight variations in color and art that will tell a shopper which one she selected. Ideal target range is one that is cohesive on the display and is easy to sort at home.

Choose to Give One Card or the Set of Cards

One card can be used as an extra at checkout as an add-on to a tea shop. For a gift store, a curated set might be more suitable. A car accessory shop may have separate fragrances for customers to come back to their favourite one. These are all different buying moments, but the same 5 card range can be used, the assortment simply needs to be carefully selected.

The first thing you need to do is determine your primary purchase. Is the customer sampling a single tea scent, is it a small gift or a selection of various tea scents? Based on that answer, you can determine how many cards you're going to put together and what the packaging must cover.

An extensive range may be attractive, but requires more room and offers the customer more choices. When space is a constraint, begin with a smaller list, and then make the final decision as to any additional options based on customer feedback. When all five are available, make their names easily recognizable on the display and on each pack.

Ensure Design is Card Legible

The use of fine lines, soft colours and limited layouts is characteristic of tea imagery. This is effective as long as the necessary information is still legible at the product's actual size, and can be used on a hanging card. Inspect a physical sample, do not approve artwork based on a large screen.

Examine the card on a holding rack and once it is hung in a car. It should be something familiar at a first glance and the hanging cord and cut edge should not distract from the over-all design. AromaEase indicates both a tea series of five cards as well as a car interior application, so it is possible to examine the collection and the individual one separately.

When using own artwork on the cards, have the same design feature throughout the variations if the cards will be branded with a tea design. Artwork, fragrance, shape and packaging are all listed in AromaEase's custom service. Ask for a sample that you can see how the chosen design will look on the real card and pack.

Set Customer Expectations by using Sampling.

The customer can view the artwork prior to purchase and an individually packed card should retain its fragrance until opened. So product names and descriptions have more effect at the selling point. Keep them simple and humble: state that it is a tea experience but not all will experience it as the same.

When choosing, open one of the samples of each fragrance and compare them in isolation. Have testers describe the cards, without telling them what they “should” smell like. Next uncover the names and ask them if the description fits their impression of the name.

Record both answers. A perfume can be popular but have a poor description, another could be a good description but not so popular in use. This can assist a retailer when choosing which cards are most useful when writing product copy, and which should be listed first.

Verify Pack as part of the Collection

Individual retail packaging is displayed on the product page, as well as a packed 5-scent presentation. Look through the cards before the opening: Can the names of the fragrances be easily distinguished and can the staff work out on a quick basis which fragrance is which variation when restocking?

If it's a gift for the range, check out everything together. The colors should have continuity while each should retain an individual identity. If the cards are sold as individual cards, try looking at a single card – it shouldn't just make sense when you have the whole set.

When you ask for a quote, make sure that you verify the end packaging. Specify if you would like individual cards or a given selection or all 5 options, and how many of each. Submit these details and any custom artwork via the AromaEase contact page so that the supplier can reply to a specific product request.

Conclusion

Scented tea cards can be most effective as a collection if customers can appreciate the selection of cards before they open the pack and then enjoy the scent when they have opened it. Use the 5 names of tees to sort the range, and then examine the real fragrance, card design and packaging collectively. Only include variations in your first offer that are indicated from finished samples and customer feedback.

FAQs

Q1. Does scented tea card contain tea leaves?

It's a paper card that is said to be fragrant and feature tea-inspired fragrances from the brand AromaEase. Avoid using the term tea-leaf product unless the product to be described specifically is a tea-leaf product.

Q2. Which of these tea fragrances are in this sequence?

Red Tea, Green Tea, White Tea, Puer and Oolong are listed on the product page. Before explaining exactly what an item smells like to customers, be sure to sniff out each option.

Q3. Are the cards saleable as singles?

The page illustrates each card individually packaged and a 5-scent package. When asking for a quote, be sure to specify packaging and quantities desired.

Q4. Do these cards just apply to cars?

The product page mentions the fact that cars are a featured application, and other small indoor spaces. Before you select your market, review where you are planning to put it and the directions for your customer.

Q5. Is it OK for a tea company to use its own artwork?

Custom artwork and packaging are available with AromaEase. Ensure final design is approved on a physical sample prior to bulk ordering.